Long ago almost every breakfast cereal came with a free toy. The choice of which brand to buy was as much a case of which tasted best as to which toy was the most desirable. It is arguable if it was the toy or the cereal that made the sale. The concept has also been seen in gifts bundled with children’s fast food meals and backer rewards in funding projects such as on Kickstarter.
Applying this model to NFTs opens up a parallel income market. The NFT by itself has no substance; the token exists on the Blockchain and the related artwork can be accessed by any connected computer. The owner possesses the NFT to ‘have’ but not to ‘hold’. Bundling the same NFT with some related physical product will increase its appeal and market potential.
The bundled item or items should have some relation to the NFT subject but it would not matter if the buyer is predominantly interested in the NFT or the physical item. Here are some examples
- Stand-alone art, bundled with high quality framed, signed prints of the NFT.
- Abstract NFT art, bundled with unique jewellery inspired by the NFT style.
- Art used in a book, bundle the NFT with signed copies of the book.
- Cartoon art, bundled with an exclusive plush toy based on the NFT.
- Video or sound NTFs, bundled with printed signed photographs depicting creation of the art.
- Sport or media art bundled with privileged or discounted access to events.
- In-game artwork bundled with gameplay advantages.
NFTs need to sell at a relatively high cost to offset the ‘gas fee’ needed to create them. The author can be generous in funding any bundled item while keeping in mind its proportion of the final NFT cost. The NFT platform OpenSea confirms that there is no technical problem with selling physical items alongside NFTs. The only issue that a seller or buyer should be aware of lies within the postal restrictions of sending goods between certain countries.